berkelium 5k
overview
I had the pleasure of branding a 5K race to help fund scholarships and initiatives at CAA.
final deliverables
New graphic identity
T-shirt, Hat, & Race Bibs
What is the Berkelium 5k?
The Berkelium 5K is a virtual 5K race created to raise funds for the many programs and initiatives that benefit our undergraduates and alumni at Berkeley.
This event was also designed to boost morale and foster a stronger sense of community among our Cal alumni.
development
final logo identity
The final wordmark is a culmination of various elements taken from the multiple variations I had created. I wanted the brand to be bold and dynamic.
The brand also needed to include our main sponsor of the race, Weatherford BMW of Berkeley. So, I went with a more banner-esque styling to accommodate our sponsor.
Merchandise
I also was tasked to created merchandise and marketing materials to distribute to registered participants.
This included race bib, hats, and a t-shirt with a illustration that I had created.
blanks race bibs
pet race bib
runner race bib
t-shirt & hat
Modeled by mother. :)
