berkelium 5k
Synopsis
Role
Lead Graphic designer
overview
I had the pleasure of branding a 5k race to help fund scholarships and
initiatives at CAA.
Final Deliverables
New graphic identity
T-shirt, Hat, & Race Bibs
overview
what is the berkelium 5k?
The Berkelium 5k is a virtual 5k race that was created to raise money for the many programs and initiatives that benefit our Undergrads and Alumni at Berkeley
This event was also created as a way to boost morale and spirit amongst our Cal Community.
development
final logo identity
The final word mark is a culmination of various elements taken from multiple the multiple variations I had created. I wanted the brand to be bold and dynamic.
The brand also needed to include our main sponsor of the race, Weatherford BMW of Berkeley. Hence why I went with the more banner-esque styling to accommodate our sponsor.
Merchandise
On top of branding the event, I was tasked to created merchandise and marketing materials to distribute to registered participants.
This included race bib, hats, and a t-shirt with a illustration that I had created.
blanks race bibs
pet race bib
runner race bib
t-shirt & hat
Modeled by mother. :)
