cooley brand refresh

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As part of Cooley’s broader creative team, I played a key role in shaping the brand refresh, collaborating closely with internal stakeholders and external partners to define and evolve a scalable visual system.

I focused on translating the refreshed identity into physical and print applications, ensuring consistency across all tangible touchpoints. In parallel, I supported adoption by developing templates and practical tools, enabling the wider marketing team to confidently and consistently implement the updated brand.