cooley brand refresh

background

As part of Cooley’s wider creative team, I played a core role in shaping the brand
refresh, collaborating with internal stakeholders and external partners to define
and refine a scalable visual system.

My work focused on translating the refreshed identity into physical and print media,
ensuring consistency across tangible touchpoints. I also supported adoption by
developing templates and tools, and enabling the wider marketing team to
confidently implement the updated brand.