senior class challenge
Synopsis
Role
Lead Graphic designer
This project was created under the guidance of Art Director Sam Sellers.
overview
I had the pleasure of branding a student fundraising initiative called “The Senior Class Challenge” that encourages UC Davis seniors to donate money.
Final Deliverables
New graphic identity
overview & research
what is the senior class challenge?
The Senior Class Challenge is an opportunity to help UC Davis provide a world-class education that prepares everyone for future success.
UC Davis seniors have a long-standing tradition of giving back to the university and showing their appreciation for their college years in Davis.
The Senior Class Challenge is an annual giving program that encourages and continues this tradition of philanthropy among graduating seniors. Gifts can be allotted to:
Annual Fund
Your college or school
We Are Aggie Pride, an emergency fund for students in a time of need
research
I wanted to create a brand that resonated with college students so that they can be encourage to give back to their alma mater. I looked at other organizations to see how they branded their fundraising initiatives to figure what worked and what didn’t
old logo
new logo, released July 2019
