2025 mid-autumn festival

overview

Leading the design for the Mid-Autumn Festival campaign, I created a playful yet refined visual suite inspired by the festival’s rabbit motif. The designs were adapted across a printed greeting card and multiple social media graphics, ensuring a cohesive and celebratory experience across both physical and digital spaces.

final deliverables

Printed Greeting Card
Email Header
Social Media Graphics

development

final graphic

After thoughtful collaboration with our team in China, we aligned on a direction that best represents the spirit of the Mid-Autumn Festival. Through several rounds of discussion, the team favored a simple yet vibrant design that feels both modern and culturally meaningful.

The final graphic highlights the mooncake and the rabbit as key festival symbols, brought to life through our brand colors. This intentional color palette adds energy and consistency while reinforcing our visual identity, resulting in a graphic that is clear, festive, and instantly recognizable.

deliverables

The final deliverables extended beyond the core graphic to include social media assets tailored for WeChat and LinkedIn, allowing the message to be shared across key platforms.

In addition, a printed greeting card was created for our China office to express gratitude to their local charity partner, recognizing their continued collaboration in supporting and uplifting underprivileged youth and young adults. Together, these pieces formed a cohesive and purposeful campaign that balanced celebration with community impact.

wechat banner header

wechat/linkedin message graphic